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We have compiled a list of SEO tips obtained from Google’s website. This is NOT original material. This is simply a list of tools that any website owner can implement to help promote a business website.
[/vc_column_text][vc_separator type=”transparent” position=”center” down=”30″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row row_type=”row” type=”grid” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”3/4″][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”The bottom line in SEO is Text, Links, Popularity and Reputation.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.”][icon_list_item icon=”fa-tags” icon_type=”transparent” icon_color=”#02a6d9″ title=”Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.”][vc_separator type=”transparent” position=”center” down=”25″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row]